However, by the mid-1970s, and like most other manufactures of mechanical watches, Heuer was having a tough time with the invasion of accessible quartz models. While Heuer’s reputation in the field of motorsport-inspired chronographs was indisputable, Jack Heuer’s brand was simply absent in another important segment of the sports watch: diving instruments. Meet the new vintage-inspired TAG Heuer Aquaracer Professional 300 Tribute to Ref.
Still, there’s more to this collection and TAG Heuer is also launching a limited edition model that pays tribute to the first diver’s watch produced by Heuer, the 1978 Heuer Monnin Reference 844. Redesigned, more refined, slimmer, equipped with new dials, a new bracelet and a new bezel, it has been introduced in multiple variants as part of the permanent collection. This year, for the 2021 edition of Watches & Wonders, TAG Heuer has introduced a fully revamped collection for its dive watch, the Aquaracer Professional 300.
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